Designer Spotlight: Joji Locatelli

Make A WishI’m happy to introduce you to Joji Locatelli in the Designer Spotlight today! Joji’s sweater and shawl patterns always catch my eye as I’m poking around Ravelry, looking at projects. I know many of you are big Joji fans, so hopefully you’ll learn something new about her today!

Loopy: Hi Joji! Thanks for being in our Designer Spotlight today. How long have you been a knitter and who taught you to knit?

Joji: Thank you so much for having me! I learnt to knit as a child (my Mum taught me the basics), but only knitted a couple of scarves back then.  When I was in my mid-twenties I suddenly felt an urge to knit again, and since I couldn’t find any patterns or ideas that I liked, I searched on the internet and I got absolutely hooked by knitting and the world of knitting blogs and communities.

SONY DSCLoopy: There is a lot to find on the internet. I’m glad it drew you back to knitting! What is your favorite type of item to knit?

Joji: I like knitting just anything, but sweaters are the projects I enjoy the most. They have so many different parts and pieces… You never get bored.

Bohemian GirlLoopy: I really love so many of your patterns. I need to get better at completing sweaters, and not just starting them. What is the most challenging thing that you have knit to date?

Joji: I never think of a technique or a level of difficulty as challenging… But I remember that I found Boxy challenging because I would need to knit so much, and I wasn’t sure about how it would fit me.  It was a leap of faith, so I knit all those miles of stockinette and I only tried it on when it was finished and blocked.  Luckily, it’s one of my favorite designs now.

Boxy1Loopy: That has been a hugely popular design! (It’s on my list.) When did you start designing, and what spurred that interest?

Joji: I think I started “designing” when I was a little girl, even before actually knitting.  When I was young, I would tell my mother what I wanted to wear so that she could knit it for me.  She explained to me how a sweater should be constructed (knitted flat, in pieces and then sewn), and she taught me how to do the calculations according to her gauge and my size. She was a bit lazy with maths, so she would always tell me that if I wanted that sweater done I needed to give her the numbers of stitches to cast on and such. So it was easy for me to design my own knitting projects when I started knitting myself. It was a long, amazing road from that point to publishing my patterns for other people to knit.

Old RomanceLoopy: It sounds like she handled that just right, in terms of setting you up for future designing success! Do you have a favorite pattern that you’ve designed?

Joji: This changes all the time, usually my latest one is always the favorite, and in this case it’s Old Romance.  I love the beautiful romantic look, the flattering lines and the delicate lace.

 Loopy: That one has a fun detail going down the arms! What is your favorite part of your designing? And your not-so-favorite part?

Joji: My favorite part is being able to use my creativity!  Anything can happen when you design knitwear.  The stitches can travel just any place. My least favorite part, ironically is precisely doing the maths required for all sizes…

Autumn BlushLoopy: You must have burnt out on pattern math early on! Do you have other jobs outside of pattern designing?

Joji: Just being a Mum. 🙂

Loopy: Do you do this business full-time, or on the side? And is that hard?

Joji: I am at the moment doing it full-time, or at least as much as I can handle, and I don’t think it’s any harder than other job.  In fact, it’s much better because it’s my dream job.  So I feel blessed.  I would never complaint of having to work too much.

MeridienLoopy: It sounds like a perfect way to work around being home with your family. Does anyone else in your family knit? 

Joji: Well, my Mum does!  She lives very close to us, so we spend long afternoons knitting together and chatting about new projects.  I still couldn’t convince my husband to try it out, but my eldest son seems to be interested in it (my youngest is still very busy trying to stay a baby as much as he can).

Loopy: I haven’t convinced my husband to try it, either. Are there other hobbies that you enjoy?

Joji: Not as much as knitting!

Sunset ShawlLoopy: What would be your favorite way to spend a day off?

Joji: I’d say the perfect day off would be with my husband and boys around, sightseeing in a big city, with a knitting project in my bag.

Loopy: Finally – Morning or Night person? Coffee or Tea? English or Continental? Solids or Multicolors?

Joji: I am a night owl, I could stay up late until dawn, drinking coffee, of course. 🙂 I knit English style, most of the time with straight needles, one of them under my right armpit (unless knitting in the round)…  and I prefer semisolids.

NeonLoopy: Thanks again for popping in on the blog today!

Joji is offering our blog readers one of her patterns at $1 off, between today and May 2. Check out her patterns on Ravelry and pick a fun one, then pop over to The Loopy Ewe to get some yarn to go with it! The pattern discount code is: theloopyewe

So, who has already knit one of Joji’s patterns, and what did you make?

Sheri lovingtheImagineWhenshawl,butalsowantingtodoaBoxy


  1. Thanks for letting us know about Joji! I’m going to knit Fine Tune–now off to shop at The Loopy Ewe for the yarn!

  2. Thank you so much, Sheri, for the designer interviews you have recently added to the blog! They have all been fun to read and it is a great way to get introductions to new designers given the immensity of Ravelry, which I love, but it is a bit overwhelming sometimes. The interviews have, however, added to my too-extensive stack of patterns I want to make!

  3. I made Joji’s Autumn Blush shawl. It was an enjoyable project. I think I did okay because I put it on my project page on Ravelry and she liked it. I do intend to knit more of her patterns.

  4. I knit a To Infinity and Beyond cowl for my daughter and have Ecuador lined up to knit soon. Maybe for me, maybe for her, maybe for both of us eventually! Thanks for the focus on Joji. I really enjoy her designs.

  5. I knit To Infinity and Beyond and loved it! The details were lovely and the instructions were great. I have Boxy and A Little Lonely Cable in my queue and have also already purchased Even Flow, Mixed Stories, Umbrellas, Neon, and Window to My Soul. As you can tell, I’m a huge Joji fan! Thank you so much for this interview!

  6. Great interview! Love her designs! I think I want to try “The Road to Brighton”. Thanks for the discount!

  7. I knitted ‘Echoes of Color’ during Camp Loopy last summer and made some personal changes (oh, my goodness, why not?). Very well written pattern! Now I am in love with ‘Ohlala’ and ‘Imagine When’. I’m having a hard time deciding which one to buy and try. (Please don’t mention that I currently have another sweater and shawl on the needles.) 🙂

  8. I’m about to finish Lipstick, I am going to start Imagine When right after, and Boxy is on my list for a fall knit. I adore Joji’s designs.

  9. How do you get the $1 off. My chosen pattern comes up at the original as I log into PayPal. Does it show up after that?

  10. I went through the entire purchase process and I never got the $1 off the pattern. Is there a coupon code?

  11. I love Joji’s patterns. The most recent one I wore to work today. It’s Even Flow and I get tons of compliments on it. I love how Joji’s patterns are good for so many body types and she writes so clearly, yet is so creative. Thanks for the coupon, Joji!

  12. I have made a few of Joji’s patterns (like her, sweaters are my favorite thing to knit): Boxy, Buttony & Boxy, Lipstick, and the best one ever, Old Romance. Gorgeous! And I always learn something from her patterns that I can take with me to another 🙂 And you can’t have too many of each pattern. Thank goodness you guys are here to supply yarn!

  13. Woo hoo Sheri! Favorite interview so far! Love Joji and I am thrilled to see her on Loopy 🙂

    With my coupon I snagged Something in the air – a gorgeous, gorgeous cowl – anyone who hasn’t seen it yet, go check it out! I dare you not to cast on immediately 😉

  14. I knit “the way from Brighton” a beautiful shawl witha very interesting start. It was given as a birthday present. Time to make one for myself.

  15. I made The Way from Brighton about a year ago. It was a fun and interesting knit. The pattern is well written. Currently I’m knitting Fine Tune. It is a FUN project. I’m ready to graft the provisional cast on to the last row of knitting and can’t decide between three needle bind off or Kitchener. Any suggestions for a seamless bind? I will DEFINITELY knit more of Joji’s patterns!

  16. I fell in love with Joji’s designs when I knit Lipstick!!! I will knit a second one too 🙂 (I used to say I never knit the same design twice, but this one is well-worth it). I have Imagine When ready to go 🙂


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