From Then to Now, New Specials, and a CONTEST!

In honor of our Third Anniversary Month, I’m doing a special contest blog on three different Mondays in August. Today’s blog starts with a mini photo history of Loopy Central.

We started in a little corner of the basement and this was just going to be a little thing I did “on the side”.  It was going to be “on the side” because I already had a fun scrapbooking business that I had been doing for 14 years. After Loopy took off, I retired from the scrapbooking business to put all of my time and effort here, instead. (This is one of the first Knitting Groups to come shop in person! Honestly, our space was not a whole lot bigger than what you see in the photo. I had to move out of the little corner so that they’d have room to move around a wee bit and shop.)


We packed boxes and left them on the porch and in our front hallway for the mailman.


Soon we had to expand the shelves into the rest of our basement, to fit more yarn and accessories in.


Then we gave up and moved it out of the house and into our own space.


After a year in the new space, we added the space next to ours so that we could double the size again.


Since we still have plenty of room to add more shelves in our current space, I’m hoping we won’t have to expand any more! (And I have no desire to get to the “warehouse” size. I want to work in a colorful, fun, inspiring-looking shop. I love walking into Loopy Central every morning. It’s bright and cheerful and happy here!)


Today’s blog contest question: How did you  first find out about The Loopy Ewe?  Leave your answer in the blog comments, and we’ll draw for winners next week. (And it’s ok to say “I don’t remember” if you don’t remember.) We send out one prize package for every 250 comments and last week we gave out 5 of them. (What’s in there? We sent 3 skeins of yarn and 3 accessories in each package, because we’re kind of into 3’s this month.) We’re ready to send out more, so leave your comments and we’ll use the random number generator to draw new names sometime next week.

This week’s Anniversary Special: we have all Cherry Tree Hill yarn, all Heartstrings patterns, and all GoKnit accessories for 20% off. Enjoy this special until midnight Friday. The final Anniversary Week Specials (and our last Anniversary Contest) will be announced in the blog next week.

Also – we just added new things to the website!  Under What’s New, you’ll find: Numma Numma Toasty and The Usual, String Theory, Prism Merino Mia, Schoppel Wolle Zauberball (including the new Crazy colors), Yarn Pirate, Intentions Yarn by Miss Violet, Hand Maiden Swiss Mountain Super Sock (brand new!), Perchance to Knit/Spin Roving, 3 AM Emily Bags, Loopy’s Carabiner Tape Measure, Loopy’s Red Sticky Book, and a Lorna’s Laces re-stock, including the Sock Summit colorways (Hydra Pool Party, Lorna’s Lazers, Frankenstein’s Cotillion, Hobgoblin Hoedown, Ghoul’s Gala, Nightmare’s Night Out, and Medusa’s Masquerade.) Next week we’ll also have Whidbey Island, which is the special colorway they did for us to have exclusively at the Summit. Zombie BBQ sold out at the Summit, but we’ll get more for you. Also next week, the special colors that Dream in Color flash-dyed for us to have at the Sock Summit, and several other fun things as well.

Sheri whoworkedonaNummaNummasockthisweekend


  1. I found out about the Loopy Ewe from the ladies in my knitting group. They are so good at enabling! Anyway I’m glad I found the Loopy Ewe.

  2. As many others, I first heard about TLE at Wendy Knits. I remember emailing you to enter an early contest of what sock lines we would most like to see you carry. I even remember who I suggested.

    Happy Anniversary!

  3. I can’t remember if I first heard about you on Ravelry or on the Lime n Violet podcast. Whichever it was, it was my lucky day and my credit card’s worst!

  4. Through Sock Summit site. So glad to have found you and looking forward to being a loopy groupie from Singapore 😉

  5. I heard about you through my friend Jari. Her son was rooming with your son at college. Jari and I both loved to knit, and here was a new home business that was a yarn store! I thought, “How wonderful!”

  6. I can’t quite remember where… might have been through Ravelry. But! My first TLE order was a reward for myself for finishing my novel. Such an excellent motivator, let me tell you!

  7. I’m pretty sure I heard about Loopy via Ravelry. I was a new knitter Jan of 2008 and had only been knitting for a couple months when I placed my first TLE order. Now I’m a true addict!

  8. my friend Constance told me about TLE, I was a silent stalker for months,
    but now Im out of the closet !

  9. I was tempted by your adorable sheep logo that I first saw on Ravelry. Once I clicked on it and realized that you are all about sock love I was hooked!

  10. I found you on the internet, doing a search for Wollmeise. I haven’t done any socks yet, but I have some sock yarn already & was curious about the commotion over this “mysterious” yarn.

  11. I heard about The Loopy Ewe after reading Veras Crafty Blog, and she had just scored your first anniversary kit. No, I didn’t get the first, but have gotten every kit since( with a few things in between, smile).

  12. I first heard about The Loopy Ewe from the Lime and Violet podcast. They kept raving about all the great yarns they were buying here so I just had to check it out. I’m so glad I did. It’s now my favoorite place to shop for yarn.

  13. I “learned” about you when you popped up on every search I did about sock yarn, sock clubs, sock ANYTHING! I was so “surprised” when you showed up as a sponsor of the Socks from the Toe Up KAL…..:)

  14. I first found out about Loopy because I read your friend Janice’s blog! But I have no idea how I ended up there. ; )

  15. I actually don’t remember how I found you, but I think it was probably on some other knit/crochet blog or site. I read several and try to keep the hobby going. And I love that your posts are personal and fun, and that you emailed me personally once to endorse a DQ Blizzard.

  16. I’m 98.5 percent sure that I read about you on the Harlot’s blog. She’s a spectacular enabler…… I do love The Loopy Ewe!

  17. I have Wendy Knits to thank for introducing me to your wonderful shop!

    I’d also like to say that I’ve recently ordered some yarn from other vendors, and while there weren’t any problems or complaints I have about them, it did remind me of the exceptional customer service, fast shipping, and quality of every order I’ve received from The Loopy Ewe which is unmatched by other vendors. Happy Anniversary!

  18. Hi Sheri,

    I learned about Loopy Ewe when you were brand new through Secret Pal Swap. 🙂

    Back in the day when you had 17 comments on blog posts!

  19. I think I found out about the Loopy Ewe by doing a search for sock yarn.

    Now that I’ve ordered, I’m needled – started to stay hooked, but I really don’t crochet, just knit and quilt.

    Thanks for changing from scrapbooking to yarn!

  20. I found out about The Loopy Ewe a short time after I joined
    I remember seeing some amazing sock yarn from a person who friended me and I followed the link and found sock yarn nirvana. The rest is history!

  21. I got the best kind of intro to all this Loopiness, a personal referral from a happy customer. Ravelry came a wee bit later but by then I was already a happy customer myself. The Loopy Ewe ROCKS!!!

  22. Hi! I’m pretty sure I started regularly coming around to the Loopy Ewe website after I knit my first pair of socks in Fall 2007. A Google search for sock yarn brought me here, then I signed up for a your newsletter. Also thanks to Ravelry I never forget to stop by, if only to looks at all the eye candy :o)

  23. I heard about you shortly after discovering the online knitting community through the LIme and Violet podcast. You were my second ever internet yarn purchase and you’ve spoiled me for all the others! I was so impressed that I thought you had been in business for years, but it must have been less than a year at that point.

    Happy Third, you all rock!

  24. I heard about the Loopy ewe from my source of so much goodness – the Yarn Harlot.
    Then my knit buddy went to your place – soooooooooooo much yarn lust when she got home!!!

  25. Oh my goodness! Heaven in yarn!! I googled and began reading Revalry and here I am….congrats on such a growing business!! Best of luck and many many happy years to you all!

  26. I’m probably too late to respond fo rthis contest, but I found out about the Loopy Ewe completely by accident when poking around on the web. I’m so glad I found you… now I’m belong to the sock club too!

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